FixMyBDC
Operator-led BDC restructure

Most BDCs are 60% bloat.
The two-week audit tells you if yours is.

FixMyBDC is an operator-led service that restructures bloated car dealership BDCs into lean, two-agent units — same appointment volume, far less payroll. Your dealership pays four to six BDC agents to chase leads for six months, but most closeable customers convert within the first two weeks. Restructure to a leaner unit and the payroll savings start at $150,000 a year.

Independent operators. Documented receipts. Fixed-price entry.

Book the $2,500 Lead Source Audit → Or take the 3-minute Dealer Fit Assessment first. ↓
0
Documented leads handled by two agents
July 2018 – Jan 2021
0
Vehicles sold from those leads over 26 months
Documented monthly in 26 reports
0
Close rate from customer shows
Industry: 20–30%
Layer 1 · Dealer Fit Assessment

FixMyBDC isn't for every dealership. Take 3 minutes to find out if it's for yours.

Most BDC consultants will pitch any dealership that returns their email. We won't. The methodology requires specific operational conditions — open structure, lean willingness, sales-driven volume. If those conditions aren't in place, the engagement underdelivers and we both lose. This assessment tells you in 10 questions whether we're a fit before either of us spends time on a call. No email required to see your result. No sales sequence after.

10 questions. An honest answer at the end.

Multiple choice. No typing. Your result — Strong Fit, Partial Fit, or Not a Fit — appears the moment you finish the last question.

The Problem

Why most BDCs lose money the moment they hire a fifth agent.

The typical BDC is sold to dealerships as a numbers game. More agents. More follow-up. More automation. Every vendor in the space profits from this assumption — because every layer of "more" creates another seat to sell into.

The actual lead-conversion data tells a different story. The vast majority of closeable customers convert inside the first two weeks. Long-tail follow-up at days 30, 60, 90, 180 produces returns approaching zero — while consuming roughly 60% of the BDC's payroll cost.

The math underneath your BDC is brutal:

Bloated headcount carrying low-value activity.
A lean two-agent BDC running the right cadence absorbs the same lead volume with no degradation in close rate.
Long-tail follow-up that doesn't convert.
A 14-day disciplined window captures effectively the same closes at a fraction of the cost.
Cave-on-price commitments.
Holding the price line on the phone protects the floor's leverage and produces measurably higher close rates from the customers who actually show.
Mid-stream handoffs.
One agent owning the customer from inquiry through arrival eliminates the trust reset that kills appointments.
BDC vs. sales tension.
Equitable rotation politics and designed-in credit rules turn the BDC and the floor into one team.
Vendor-driven "solutions" that compound the bloat.
Vendor consolidation typically saves $30,000–$60,000 annually without losing closes.
Each problem is solvable. None of them are solved by hiring a fifth agent.
The System

Five pillars. One operating principle. Built to compound.

FixMyBDC isn't a training program, an automation tool, or a CRM overlay. It's a structural restructure of how the BDC operates — anchored to five rules that consistently produce more closes from fewer agents.

I
Pillar I

Mission Clarity

The job isn't to sell. It's to get them there.

The BDC books the appointment. The floor closes the deal. Mission confusion creates every downstream friction.

II
Pillar II

Discipline

Five rules, non-negotiable.

No price negotiation on the phone. Willing to let the customer walk. No follow-up past 14 days. No handoff until they show. No packaged deals on used.

III
Pillar III

Operational Mechanics

A 14-day cadence with strategic gaps. Phone-first.

Six touchpoints across two weeks with intentional off-days. Phone over text. Pre-packaged deals for serious buyers. Equitable rotation politics on the floor.

IV
Pillar IV

Staffing Profile

Two strong agents, not five mediocre ones.

Savings come from cutting bloat, not squeezing the same talent into fewer chairs. Retained agents are paid well and can run the system.

V
Pillar V

Operational Authority

BDC has decision rights inside its function.

Above the sales floor, but not really. Different spheres, not stacked. Without authority, BDC ceases to function under floor pressure.

The spine

Underneath all five: fewer-but-stronger compounds at every layer. Fewer leads chased past the window. Fewer touchpoints. Fewer commitments. Fewer staff. Higher discipline. Better outcomes per dollar.

The Case Study

26 months. Two agents. Receipts on the table.

Between July 2018 and January 2021, a two-person BDC at an independent multi-line dealership documented every monthly metric. The methodology you're reading was operated for 26 consecutive months, with monthly performance reports as the running record.

0
Documented leads handled
0
Customer shows produced
0
Vehicles sold from BDC leads
0
Avg close rate from shows
Industry: 20–30%
0
Leads per agent per day at peak
Industry: 2–4
2.4x
Lead volume growth absorbed
Without staffing up
BDC had 10.4% Overall Sold. Industry standard is between 5–10%. And dropping. — October 2019 monthly report, written in real time. Not retrospective. Not reconstructed.

Every number above is documented in 26 consecutive monthly performance reports. The next section shows three of them — actual scans, redacted of dealership and customer identifying information, everything else visible.

Layer 2 · The Operator's Notebook

Three reports, three months, real numbers.

The Five Pillars and the case-study numbers are abstractions. These are the source documents — three of the 26 monthly performance reports filed during the operation, reproduced here exactly as written. The weekly lead counts, show rates, close rates, and the operator's notes are verbatim from the original files. Click any report to read it in full.

BDC · Monthly Report02/2020
51
vehicles sold
February 2020
New Leads742
Shows143
Sold51
Show/Sold35.7%
“742 leads, industry standards say you need 4-5 BDC Agents. Lean and mean.”
Read the full report →
Report 1 · Strongest month

February 2020 — 51 sold. The strongest month of the tenure: 742 leads, 143 shows, two agents. The note filed that month — "industry standards say you need 4-5 BDC Agents" — is the entire FixMyBDC argument, written years before it had a name.

BDC · Monthly Report07/2020
48
vehicles sold
July 2020
New Leads838
Shows135
Sold48
Show/Sold35.6%
“The 800+ leads a month is great. When new trucks come back, 900+.”
Read the full report →
Report 2 · Highest volume

July 2020 — 838 leads. Peak volume. Lead count pushed past 800 against the same two-person desk, and the close rate held at 35.6%. The methodology scaled with volume instead of breaking under it.

BDC · Monthly Report10/2019
35
vehicles sold
October 2019
New Leads396
Shows85
Sold35
Show/Sold41.2%
“BDC had 10.4% Overall Sold, industry standard is between 5-10%. (And dropping.)”
Read the full report →
Report 3 · The thesis report

October 2019 — the thesis report. The note "industry standard is between 5-10%. (And dropping.)" was filed while the rest of the industry still treated the BDC as a growth function. It reframed the standard everyone chased as the floor.

These three tell distinct chapters of the story. The full archive of 26 reports is available for review during the audit engagement.
Book the $2,500 Lead Source Audit →
Why This Is Different

Why this isn't another BDC service or training program.

Operator-led, not consultant-led. Six years running an internal BDC. Twenty-six months of documented performance reports. Not theory pulled from someone else's playbook.
Selling less, not more. Every BDC vendor in the industry profits from expansion. We're structurally aligned with reduction — fewer agents, fewer touchpoints, fewer commitments, better outcomes.
Fixed-price, not "send us your info for a custom quote." Defined deliverables with defined prices. The audit is $2,500. The full restructure is a fixed-price project. No proposal wrangling.
Independent, not vendor-tied. Six years buying from major lead vendors as a customer. Zero commercial referral arrangements. The audit recommends what your numbers indicate, not what protects someone's lead-share quota.
$2,000 saved per car sold vs. the worst-performing paid lead source in the 19-month vendor dataset.
Multiply by your monthly close volume.
Start Here

The Lead Source Audit.

Lead Source Audit
Two weeks. $2,500. One report.

Most dealerships pay four to eight lead vendors monthly. Two or three of those vendors produce 70%+ of the sales. The others bleed spend without converting. You've never seen the comparison side-by-side because no vendor would ever volunteer it.

We do. And we deliver a written report identifying exactly which vendors to consolidate, cut, or renegotiate.

What you'll get
  • Side-by-side conversion rate analysis across every paid lead source you use
  • Cost-per-sale calculated against your actual gross-per-unit numbers
  • Identification of any vendor running at negative front-end — more common than dealers realize
  • Specific recommendation: cut, keep, or renegotiate — with projected monthly savings
  • Reallocation strategy for the freed-up budget
What we need from you

Three numbers, pulled from your CRM and accounting: average gross per unit, monthly vendor spend per source, and monthly leads and sales per source.

TimelineTwo weeks from data handoff to written report
Price$2,500 — one-time, no recurring commitment
Book the $2,500 Lead Source Audit →
No recurring commitment Two-week turnaround Written deliverable
Founder's Cohort note

FixMyBDC is newly launched. The first five dealerships engaged receive founding pricing on Tier 2/3 follow-on work, with full case-study documentation rights exchanged for that pricing. The audit itself is the same product, the same price, the same deliverable for every dealership — the cohort discount only applies to deeper tiers if you continue past the audit.

Most audits pay for themselves in vendor cuts inside 60 days.

The Engagement Ladder

When the audit isn't the right starting point.

Most dealerships start at the audit. For dealerships that already know they need ongoing BDC leadership — or for groups managing multiple rooftops where a one-time audit isn't the structural fix — the conversation starts deeper in the ladder.

Tier 4 — Retainer

Fractional BDC Director

Monthly retainer. Ongoing methodology enforcement, agent coaching, dashboard oversight, and sales-floor coordination. Fractional leadership for dealerships that don't need — or can't afford — a full-time BDC director but need disciplined operations.

$7,500–$15,000 / mo
Book a call →
Tier 3 — Project

FixMyBDC Install

60–90 day project. Methodology rollout, headcount restructure, training, dashboard build, and sales-floor coordination. An operating BDC delivered at the end of the engagement.

$25,000 project, or installments
Book a call →
Tier 2 — Diagnostic

BDC Performance Diagnostic

A three-to-four-week deep audit of cadence, close rate, show rate, handoff process, and staffing utilization. Full report with restructure recommendations. The bridge between the Tier 1 vendor audit and a Tier 3 full install.

$7,500 one-time
Book a call →
Andrew Ryan, founder of FixMyBDC
  • 6 years as BDC Director, independent multi-line dealership
  • Scaled BDC closes from 5–10/month to 50+/month
  • 11,564 documented leads handled by a 2-agent team
  • 26 consecutive monthly performance reports archived
  • Vendor relationships as a customer: GMOS, Cars.com, AutoTrader, CarGurus, CarFax, Auto APR
The Operator

I built and ran the BDC I'm asking you to let me restructure.

I'm Andrew Ryan. For six years, I built and ran the Business Development Center at an independent multi-line dealership in the Tri-Cities region of Tennessee.

When I took the seat, the BDC was closing five to ten internet leads per month with a team of four. By the end of my tenure, we closed 35 to 50+ per month with a team of two. The monthly performance reports documenting every step of that scaling are still in my possession — three of them are in the Operator's Notebook above.

Most BDC consultants have never operated one. I'm not most consultants. The methodology you're paying for isn't theory pulled from a textbook. It's a system I built, broke, rebuilt, and ran for over 2,000 working days.

If you want a theorist with credentials, the market is full of them. If you want someone who's done the work and can show you the receipts, that's the conversation I'm here to have.

Before You Book

Six questions before you book.

AI is excellent at first-touch response and after-hours coverage. It's bad at three things that determine BDC close rates: pricing discipline on the phone, reading buyer-seriousness signals from how someone communicates, and managing the handoff politics with your sales floor. Replacing the BDC with AI solves the speed problem and creates new problems. Restructuring the BDC into a lean human unit running disciplined cadence solves the speed problem AND the close-rate problem. The methodology is compatible with AI augmentation — it doesn't depend on it. If your goal is to replace humans entirely, there are vendors built for that. We're built for the opposite.

Reasonable skepticism. The documented case is a 2-agent BDC handling 838 leads in a single month (July 2020), with show rates and close rates above industry standards. The full report from that month is in the Operator's Notebook above. The Dealer Fit Assessment shows whether the math applies to your specific dealership. And the Tier 1 audit gives your GM a written report with your dealership's own numbers — that's the conversation that moves a skeptical GM, not a sales deck.

The Tier 1 audit still applies, and it's likely the highest-leverage thing you can do regardless. The audit identifies vendor waste independent of staffing structure. Most dealerships find $30,000–$60,000 in annual savings just from vendor consolidation. If after the audit you want performance optimization without restructuring headcount, that's Tier 2's territory.

Opposite direction entirely. Virtual BDC services sell you their labor — you keep paying for someone else's team to answer your phones. FixMyBDC restructures your existing BDC into a leaner, higher-performing version of itself. The end state is fewer people on your payroll, not more dependence on a vendor.

Then you keep your vendor relationships and you're still up the value of the audit — most dealerships discover at least one underperforming vendor and one over-funded channel. The audit is a fixed-price deliverable. If everything is humming, you've paid $2,500 for the strongest documentation a GM ever has when negotiating vendor renewals. No upsell pressure either way.

Both, depending on engagement. The Tier 1 audit is entirely remote (data exchange + report). Tier 2 includes optional on-site observation if geography works. Tier 3 (install) typically requires 2–3 on-site visits across the 60–90 day project. Tier 4 (fractional director) is monthly engagement that can run remote with quarterly on-site reviews.

Where It Starts

Two agents. The same appointments. Six figures back on the books.

That isn't a projection — it's the operation in the reports above: two agents carrying the full lead load, a close rate that holds because the room is disciplined instead of crowded. The audit is the first step toward running yours the same way.

Three numbers from your accounting. Two weeks. One report back. No commitment beyond it unless you want one.

26 months documented  ·  11,564 leads  ·  761 sales  ·  two agents
Book the $2,500 Lead Source Audit →
Or reach out directly: andrew@fixmybdc.com Based in Tennessee. Working with dealerships across the U.S.
Operator's Notes

Deeper reading.

Why 60% of BDC payroll is structurally wasted →

The math behind the lean BDC thesis, with worked examples from the 26-month dataset. Full article coming soon.

The vendor consolidation playbook →

How to identify and cut underperforming lead sources without losing revenue. Full article coming soon.

What "operator authority" actually means in a BDC →

The political layer most consultants ignore — and why staffing quality and authority are the same problem. Full article coming soon.